Inspired by a fusion of influences-the environment, culture, lifestyle, heightened by their love for Hip Hop culture,
Music and Luxury Streetwear Sanusi Lagos Presents the ‘Pushas’ collections. Drawing inspiration 3 major elements- Heritage, music and
These they have effortlessly fused together to create the beauty that is before us. Sourcing local African print fabrics and blending them with
an urban edge; the collection exposes to a large extent the brands depth and contemporary nature while paying homage to its roots.
The sports luxe effect and gorgeous clash of colours – red, white, grey and black is
reminiscent of the style taste of musical entertainers and in a rebellious stunt they managed to
inject the forbidden military camouflage print- attempting a play with the taboo issues in Nigeria.
Sanusi is a fresh perspective to Nigerian design and also a favourite with the most fashion forward African celebrities
such as Ice Prince, D’Banj, Iyanya, Wizkid, Davido, The Mavins to name a few.
Sanusi is an exclusive lifestyle streetwear brand with a womenswear diffusion line.
Founded by celebrity stylist Seyi Sanusi and UK based fashion designer Adesola Obebe, the brand emerged in October 2013.
The aim of their collaboration is to bring high quality streetwear to their hometown Lagos, Nigeria and to the rest of the world.
according to the Brand’s creative directors – Their third collection “PUSHAS” was created with the agenda of starting a new movement in Africa.
“Streetwear has become a full-fledged lifestyle that is a powerful force in the conversation of fashion, music, and pop culture.
We wanted to introduce this distinctive style of street fashion to the african market by creating and manufacturing in our hometown, Lagos.
We wanted to play with different aspects of streetwear so we broke the collection up into various segments”
Culled from here